![]() ![]() Understand what your key success metrics are.Identify and refine your target audience.Learn how to write an engaging ad and choose a suitable image.Navigate your way through Facebook's Business Manager.Set a budget for your Facebook ad campaigns.Learn about Facebook marketing strategies and best practices. ![]() There's even a dedicated lesson to fully acquaint you with Facebook's ad policies to avoid falling into any pitfalls. The course teaches you how to manage existing campaigns and generate insightful advertising reports to measure your campaign's success and determine whether any changes or improvements could boost its performance.Īnd it doesn't just end there you'll also learn how to decide on your key success metrics and KPIs. What's more, you'll get clued up about identifying your target audience and refining your audience with interest and behavior targeting. Understand what split testing is and learn how to perform itĪdditionally, you'll know how to set a budget for your campaign based on your marketing goals, competitors, and industry.Use custom audiences in creating lookalike audiences.Get clued up about the common mistakes that newbies make.Learn how to add a Facebook Pixel to your ad.Understand what a Facebook Ad is and its layout.Create Facebook Business Manager and Ads Manager accounts and learn about their tools.Get started with creating a business Facebook page.What's more, you'll get clued up about the most common pitfalls that beginners fall into and avoid wasting money.Īt the end of the course, you'll learn how to use the Facebook Audience Insights Tool to reach your target audience in a better way, as well as monitor your competitors' content to see what actually works. ![]() Besides, it introduces you to customer targeting and how to define your target audience by gender, interests, hobbies, age, and language. ![]()
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